Blida 2 University Lounici ali
On 29 October 2018, the Faculty of Economic, Commercial and Management Sciences organized in cooperation with the research team titled “The Impact of Strategic Planning of Marketing Activity on the General Performance of Small and Medium Enterprises in Algeria” “ Sports marketing and investment as an improvement of the performance of economic institutions and support professionalism of sports institutions’ on 29 and 30 October 2018 ″ under the chairmanship of Dr. Haj Issa Sayed Ahmed.
Professors and doctors from various Arab countries participated in the forum, such as the participation of the Arab Republic of Egypt represented by Dr. Kawthar Al-Saeed Mahmoud Al-Mouji, Dr. Saadi bint Hamdan Al-Qait from Saudi Arabia, Dr. Abdul Salam Moqbel Al-Reimi from Yemen, Dr. Noman Abdel-Ghani (Secretary General of the International Academy). Sports Technology) in Sweden…., And a wide participation of various institutions and national universities such as Dr. Abdel-Yacine Boudaoud expert sports professional (MP), Dr. Annabi Ben Issa High School of Commerce, Dr. Draghi Raqi Blida University 2 Dr. Mazari Fatih from Bouira University, Dr. Ben Hamou Abdallah from Mostaganem University, Habash Fares University of Setif….
The forum also witnessed the presence and high turnout of students and those interested in the subject of scientific demonstration during this forum several interventions and discussions aimed at highlighting the scientific value of the subject of the study as an intervention entitled geopolitical challenges, economic and media sports, scenarios of integrated marketing communications in the field of sports, sports management leadership in the light of quality management Comprehensive, obstacles to sports investment in Algeria, sports marketing as a real mechanism in the development of sports, the strategic importance of sports sponsorship on economic institutions….
